Olamide Adedeji is one of Africa’s most dynamic media, entertainment, and live event executives, with a proven track record of shaping culture, building platforms, and producing some of the industry’s most defining moments.

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With 20 years of experience across television and radio broadcasting, live events, publishing, and media production, Olamide has built a reputation for turning bold ideas into smart, creative, and highly effective solutions. His work sits at the intersection of media, entertainment, technology, and culture, where he continues to drive innovation and influence at scale. YNaija.com described him as one of "The 10 most powerful young Nigerians in the Media ." see http://bit.ly/1KZulqu.

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Over the course of his career, he has worked with leading global and regional brands including Coca-Cola, Guinness, Unilever, Nokia, MTN, Nigerian Breweries, International Breweries, DStv, Soundcity, ONTV, Spice TV, and Urban Radio, among others. He previously worked with CMA Group, a Nigerian-owned media powerhouse, before going on to lead Massive Dynamics, a creative media company, and Bounce Networks, a multi-platform media business spanning television, radio, and digital.

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As part of the media portfolio he is building under Bounce Networks, Olamide launched Bounce Radio 89.1 FM Lagos, expanding the brand’s footprint in youth culture, broadcasting, and original content. Through his events promotion company, Clear Promotions and Experiences, he promoted and produced the first SOLD OUT Afrobeats concert at the newly revamped National Theatre in Lagos, headlined by Adekunle Gold.

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Olamide currently leads Coca-Cola’s entertainment strategy in Nigeria through Massive Dynamics, helping shape the brand’s cultural relevance and engagement within the entertainment ecosystem. He is also recognised as the first Nigerian live show producer for the Big Brother series anywhere in the world, underscoring his pioneering role in delivering world-class entertainment formats at scale.

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His legacy in live entertainment is deep and far-reaching. Olamide launched the first-ever Headies Awards in 2006, produced multiple editions of the Soundcity MVP Awards, and has worked on landmark live experiences for some of Africa’s biggest stars, including producing two shows for Wizkid, notably the first-ever Made in Lagos Festival.

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Widely travelled and deeply connected within the creative, media, and business communities, Olamide is available for speaking engagements, strategic collaborations, and high-level meetings.

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HERE ARE SOME OF HIS PRODUCTIONS